Marketing
Manager

Hey Future Team Member,

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We're a small, passionate team committed to helping people see the world while developing new friendships and a greater cultural understanding. We live for unique experiences, life-changing moments, serendipitous interactions, and the memories made along the way. We’re big on teamwork and supporting one another. And we get shit done.

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About you: 

You're an independent go-getter who prefers targets to playbooks. You have a deep understanding of consumer behavior and what makes people tick. Your brain is as adept at data analysis as it is at design schemes. You’re passionate about travel, buyer psychology, and optimizing user experience through mindful communication. You have a deep understanding of what draws people in both verbally and aesthetically and are able to effectively convey messaging that drives to desired reactions through marketing. You've traveled and can artistically portray different types of experiences and inspire the emotions they convey. You're self-starting, extremely organized and motivated by hitting deadlines. You love start-up culture and thrive on seeing the direct impact of your work. ​

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About the role: 

We’re looking for a creative, strategic thinker with excellent marketing and leadership skills to help elevate FTLO and Sojrn marketing game to new heights as our full-time Marketing Manager. Your role is to design and implement the strategic brand vision for both FTLO & Sojrn. You will oversee marketing team and assist with the development and execution of strategic campaigns, digital marketing (website, social, content, etc), events, giveaways and press. 

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This role is remote but will need to be available during US time zones. This is a mid-level management role and will report to the V.P. of Marketing.

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Here’s what you'll be doing:

• Oversee and contribute to the development of all marketing materials including (but not limited to) email, social content, blog, website upkeep, etc

• Oversee execution of marketing packages for new trip launches, one-off promotions, and other strategic initiatives

• Manage all marketing team project timelines and report on project status

• Responsible for tracking and reporting on all marketing campaign performance

• Work with operations teams to implement retention strategies throughout the customer journey

• Assist with crafting acquisition and CRM strategies for distinct customer segments to build awareness and attract new customers

• Ensure consistency of brand voice across press releases, blog, website, paid media, organic social, partnerships, events, etc

• Contribute to the research, ideation and innovation, design, development, maintenance, enhancement and communication of changes to current product and new product launches based on customer feedback

 

You have: 

• 5-7 years of experience in marketing, advertising, or related field

• Experience leading cross-functional team 

• Advanced knowledge of email marketing platforms (such as Mailchimp) and how to optimize audience segmentation, user journeys, and content management)

• Advanced knowledge of all social marketing platforms and best practices

• Advanced knowledge of Canva or other design tools to create cohesive branded designs

• Proficiency in marketing automation technology (AirTable experience a plus)

• Experience with Zapier or other API integration tools

• Experience with HTML/CSS and content management systems a plus

• Experience with analytical and database tools to track, measure, and report on marketing initiatives

• Excellent written communication, grammar and copywriting skills

• Excellent eye for design

• Solid understanding of the full sales lifecycle with the ability to optimize user experience throughout each stage

• Ability to manage a team, work independently and work with cross-department teams to meet deadlines

• B2C start-up experience a plus

• Bachelor's degree in related field

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You are: 

• A self-starter who knows what needs to be done and operates with urgency, focus, and discipline

• A gracious manager who is a wiz at time/project management for self and others

• Have exceptional organizational skills with a sense of priority and attention to detail

• Able to work well under pressure of meeting multiple deadlines, tight timelines, juggling multiple projects and competing priorities

• Someone who thrives in a fast-paced, collaborative environment often requiring short turnaround times

• A team player with strong interpersonal skills 

• Enthusiast, creative, and have a good sense of humor

• A profound lover of travel

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To apply, please submit your resume and a short cover letter to careers@ftlotravel.com with the following subject: 

Application for Marketing Manager - [Full Name]. Applications without a cover letter will not be considered.

We will reach out to qualified candidates. (Resumes that are 2 pages or shorter are preferred)

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Equal Opportunity Employer

FTLO Travel is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state or local laws or ordinances. 

 

To all recruitment agencies - we do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. 

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