Social Media & Content Specialist

For the love of sharing real stories.

At FTLO Travel, we believe travel is about more than checking destinations off a list. It's about the people you meet, the conversations you have, and the moments that stay with you long after you get home.

We create small group trips for solo travelers in their 30s, where strangers become lifelong friends over street food in Thailand, sunset aperitivos in Italy, and spontaneous adventures around the world.

We're looking for a Social Media Coordinator who can help tell those stories.

This role is perfect for someone who loves creating content, has a sharp eye for visual storytelling, stays on top of social trends, and enjoys building an engaged online community. You'll help bring the FTLO brand to life across every platform while working alongside a collaborative, creative marketing team that loves trying new ideas.

About You

You are someone who naturally notices great content. You know what makes people stop scrolling, save a post, or send it to a friend.

You also enjoy the behind-the-scenes work that makes great marketing possible. Organizing assets, planning content, tracking performance, and keeping projects moving are just as satisfying as publishing the final Reel.

You might be a great fit if you:

• Stay current on Instagram, TikTok, YouTube, Pinterest, LinkedIn, and emerging social platforms.

• Edit engaging short-form video using CapCut or a similar editing platform.

• Have a strong eye for photography and can quickly identify the images that best tell a story.

• Love designing in Canva and understand how to create clean, on-brand graphics.

• Are a strong writer who can adapt your voice across different platforms while using AI tools to work more efficiently.

• Enjoy engaging with people online and know how to build genuine community through thoughtful conversations.

• Are highly organized, dependable, and able to manage multiple deadlines.

• Are curious, collaborative, kind, and excited to contribute new ideas.

About the Role

You'll work closely with our Senior Marketing Manager and VP of Marketing to grow FTLO's social presence across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube.

This is not simply a scheduling role. We're looking for someone who contributes ideas, experiments with new formats, embraces AI tools to improve workflows, and helps shape our content strategy over time.

What You'll Do:

Create engaging content

• Edit Reels, TikToks, YouTube Shorts, and other short-form video content.

• Design graphics and social assets in Canva.

• Brainstorm fresh content ideas, campaigns, and creative formats.

Curate and organize visual assets

• Review hundreds of traveler photos and videos to identify the strongest content.

• Lightly edit photos as needed.

• Maintain an organized media library that supports social, email, blog, and website content.

Manage the content calendar

• Plan, organize, schedule, and publish content across all social platforms.

• Ensure content is published on time and aligns with campaign priorities.

Leverage AI tools

• Use AI platforms to improve content planning, workflow efficiency, caption creation, and SEO/AEO optimization.

• Stay curious about new AI tools that can improve our marketing process.

Daily community management

• Respond to comments and direct messages with warmth, personality, and professionalism.

• Reshare traveler content and encourage ongoing community engagement.

• Route customer service, ambassador, or press inquiries to the appropriate team member.

Monitor performance

• Track key social media metrics and prepare monthly performance reports.

• Identify trends, opportunities, and recommendations based on data.

Stay ahead of the curve

• Monitor platform updates, emerging trends, and evolving best practices.

• Regularly bring fresh ideas to the team and help us test new approaches.

What You Bring

• Experience in social media marketing, digital marketing, content creation, or a related field.

• Strong video editing skills in CapCut or a similar platform.

• Experience with Canva and an eye for thoughtful, on-brand design.

• Basic photo editing skills using Lightroom, VSCO, Snapseed, or similar software.

• Excellent writing and copyediting skills.

• Strong organizational and project management skills. Experience with Asana is a plus.

• Comfort using analytics to evaluate content performance and recommend improvements.

• The ability to manage multiple projects while staying organized and detail-oriented.

• Startup or B2C marketing experience is a bonus.

• A genuine love of travel, culture, storytelling, and connecting with people.

Why FTLO?

We're a small team that genuinely enjoys working together. We care deeply about our travelers, believe great ideas can come from anyone, and are always looking for better ways to tell our story.

If you're excited by creative problem solving, experimenting with new ideas, and helping inspire thousands of people to travel the world, we'd love to hear from you.

How to Apply

Click “Apply here” above:

1. Upload a PDF that includes:

   • Your resume.

   • Share a link to a short reel or video edit you're proud of — doesn't need to be travel-related, we just want to see your editing style!

   • 2–3 post graphics or carousel designs you've made, or a quick mockup of what an FTLO Instagram post could look like.

2. A few lines on why you’d be a great fit for the role at FTLO.

FTLO is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state, or local laws.

To all recruitment agencies — we do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.